‘Ichiban’ is the Japanese word borrowed from ‘Okyakusama Ichiban’ which means ‘Customer First’, with ‘Ichiban’ meaning ‘first’ or ‘number one’. Since the beginning of the TME’s annual Ichiban Awards in 2007, Customer Satisfaction performance of the Toyota retailers has improved by some 52.4% in Sales and 47.4% in After Sales, according to an internal Toyota customer satisfaction survey performed in Europe.
Approximately 2,300 European retailers were evaluated on their performance to create exceptional customer satisfaction.
Speaking at the awards ceremony, Dr. van Zyl, President and CEO of TME said: ‘We are in the people business. We need to understand our customers, have the right systems and tools in place, but most importantly have the right mindset throughout the organization. Competitors can copy the product, they can copy processes but they cannot copy the Customer 1st mindset so easily.’
Steve Tormey, Chief Executive of Toyota Ireland added,
“I wish to add my own congratulations to Tony Burke and all his employees on winning the Ichiban award. Tony Burke Motors is renowned for putting the customer at the heart of everything they do in both sales and aftersales and winning the Ichiban award is recognition of this”
The New Toyota PriusJust as the original Prius rewrote the rulebook back in 1997, the all-new model elevates the pioneering Hybrid back where it belongs: at the forefront of cutting-edge design, efficiency and innovation.
C-HR Concept: a vision of the futureDiscover the new incarnation of the C-HR Concept, Toyota’s unique view of the compact crossover segment.
Toyota RAV4 HybridFor over 20 years RAV4 has embodied a spirit for go-anywhere adventures and now, the sleek new RAV4 features Hybrid technology.
The Home of Toyota SafetyLife's journey is long, unpredictable and wonderful and Toyota want to help keep it that way by delivering you from experience to experience safely and securely.
Toyota at Geneva Motor ShowThis year at Geneva discover how Toyota is bringing a better future to the roads – and one car is capturing all of the attention: the new Toyota C-HR!
Toyota Safety Sense announced as free on the AYGOToyota Ireland has become the first motoring manufacturer in Ireland to offer even greater peace of mind to first-time and younger drivers by offering ‘Toyota Safety Sense’ technology pack as standard the AYGO.
Hybrid Shines at Frankfurt Motor ShowAs one of the most prestigious motor shows in the world, if you've got something new and exciting to reveal, Frankfurt is the place to do it – and in 2015 Toyota have plenty to make you stand up and take notice.
Toyota launches 2015 AurisToyota have launched the 2015 Auris range combining hatchback and touring sports body styles with a choice of diesel, petrol and hybrid powertrains, and increased levels of specification. The 2015 Auris has been designed to meet the needs of every C-segment customer model range, and is available from only €20,750.