New nationwide research into the trends and changes in Sustainability and Climate Action carried out by iReach, has revealed that Toyota is perceived as being a leading brand tackling climate change in Ireland*. The nationally representative research of 1,000 Irish citizens highlights that the unprompted majority (10%) of the Irish public mentioned the Toyota brand first, ahead of any other brand in Ireland, motor or otherwise, for doing the most to tackle Climate Change.
The innovators behind Ireland’s best selling car, the Corolla self-charging hybrid, Toyota Ireland also proves to be extremely influential among a variety of audiences, with the majority of Gen Z (14%) and Gen X (12%) ranking Ireland’s most trusted car brand in the top position.
The findings of the research link naturally with Toyota’s brand promise ‘Built for a Better World’. Toyota Ireland continues to look to the ways in which they support their customers across the nation and where above all else Toyota aims to create a better world for future generations. Toyota is fully committed to playing its part and leading Ireland towards zero emissions, as the undisputed leaders in hybrid technology with the largest range of hybrid vehicles on a global scale.
Commenting on the latest research findings Steve Tormey, CEO of Toyota Ireland said ‘We at Toyota Ireland are very much heartened and humbled to see the continued support for our brand in Ireland, especially in terms of the recognition of our positive sustainability impact.
“Toyota pioneered the hybrid revolution more than 20 years ago with the introduction of the first Prius, and with more than 15 million self-charging hybrids sold globally since then, we have done more than any other car brand in terms of creating a cleaner and more sustainable motoring environment.
Our Kaizen principle of continuous improvement has meant that we are now at the point of delivering affordable and high performance hybrids that can drive in zero emissions mode for up to 80% of the time, and cuts thousands of tonnes of CO2 from the atmosphere, all without any compromise to their lifestyle. We’re proud to say that the hybrid vehicles that were sold in 2019, will cut over 60,000 tonnes of CO2 from the atmosphere over their lifetime, and that Ireland’s best-selling car today is the Corolla hybrid.
“It is our firm intention to continue to lead from the front under our ‘Built for a Better World’ brand promise, and pave the way towards a more sustainable world and a zero-emissions motoring environment.”
*iReach Insights Nationally Representative survey of adults 18+ in Ireland.