News & Events

New nationwide research into the trends and changes in Sustainability and Climate Action carried out by iReach, has revealed that Toyota is perceived as being a leading brand tackling climate change in Ireland*. The nationally representative research of 1,000 Irish citizens highlights that the unprompted majority (10%) of the Irish public mentioned the Toyota brand first, ahead of any other brand in Ireland, motor or otherwise, for doing the most to tackle Climate Change.

Toyota has taken the lead as Ireland’s best-selling car brand with a 15% market share in January 2021, a key selling period for the car industry.